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Glossary of Market Research Terms – E
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Experiment:

Experiment refers to the various tests that are scheduled to be performed in order to collect different sets of observations as an attempt to solve a certain problem or probe a certain issue.


Electronic Customer Relationship Marketing (eCRM):
Customer Relationship Management/Marketing (CRM) is the process in which an organization keeps a track of its customers through various tracking methods. Electronic Customer Relationship Marketing (eCRM) is the use of CRM harnessing the potential of the Internet. Most of the companies use eCRM as a regular CRM program of the company. This is to leverage the immense accessibility of Internet as a medium of communication.

Electronic Data Interchange (EDI):

Electronic Data Interchange (EDI) is an established form of e-commerce, which has traditionally always taken place over the proprietary networks. Many companies are migrating towards adoption of EDI for its convenience and accessibility and fast turnaround. Many efforts are being undertaken for reducing the cost of EDI so that even smaller companies can adopt it. One way of reducing the cost of EDI, and making it more accessible to smaller companies, is to commensurate EDI standards to the Internet, various systems are currently competing to offer this service.


Electronic Data Processing (EDP) Systems:

Electronic Data Processing (EDP) Systems are the software designed for processing the raw data through computers. Through these systems the computers work with the data and manipulate it to uncover relationships with little intrinsic values and between different variables. Declarative and summary reports can be produced using electronic data processing.


Element Sampling:

Element sampling is the random sampling where each unit of the population has an equal chance of getting selected.


Equivalent Form Reliability:

Equivalent Form Reliability is a testing method wherein use of two similar instruments is done to obtain the same or very similar measurements of a single object.


Error Checking Routines:

Error Checking Routines are the computer programs used in market research, which are designed to accept instructions from the users to check for logical errors in the data.


ESOMAR:

ESOMAR was formerly known as European Society for Opinion and Market Research and is now called as World Association for Opinion and Market Research. It is the Europe based world organization for enabling better research into markets, consumers and societies. It has about 5000 members in 100 different countries. It also issues guidelines on the conduct of market research, and these guidelines are binding on it members. These guidelines include sections on using the Internet for market research.


ESOMAR/ARF Internet Guidelines:

ESOMAR/ARF Internet Guidelines are the guidelines issued by ESOMAR for online market research respondents and also for the users of market research information. These rules include guidance on providing Privacy Policies of the companies operating online, special rules for interviewing children and the need to avoid spam.


Evaluate Research:

Evaluate Research is a research process used to identify the levels of effectiveness and efficiency in certain programs.


Experiencing Focus Groups:

Experiencing Focus Groups is the qualitative research technique in which the clients can observe the conduction of the focus groups about their products and services. Generally this is done discretely without the knowledge of the respondents.


Experimental Design:

Experimental design is the research design which allows the researchers to manipulate the independent variables and observe the reactions caused by such changes.


Experimental Effect:

Experimental effects are the results that occur to the dependent variables after the treatment variable has been altered.


Experimental Unit:

Experimental units are the smallest base objects that are targeted during an experiment. They are also referred to as units, subjects, participants, respondents and units of analysis.


Exploratory Focus Groups:

Exploratory focus groups are the qualitative research methodologies, which bring concepts to a group of people. Through these discussions customer needs are addressed, evaluation of existing products happens and also concepts for new products and services can be generated.


Exploratory Research:

Exploratory research is the basic form of research which aims at uncovering the reasons and producing clarifications for the exact problem at hand.



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