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Glossary of Market Research Terms – K
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Keyword:

Keywords are the words that have significant relevance for online marketing. This is because of the function that these keywords serve for search engines. Normally for the purpose of online marketing, keywords are purchased for ad placement on search engines through Pay-Per-Click marketing.


Key Word Recording:

Key word recording is the technique used by interviewers while recording answers to open-ended questions. Here, only the important keywords and phrases are recorded and others are left out.


Knowledge Management:

Knowledge Management is a corporate initiative wherein the services provided are pertaining to control, dissemination and provision of information upon request in a variety of specialized industries and fields.



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