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Glossary of Market Research Terms – U |
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Unstructured Observation: |
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In the studies involving unstructured observation the
observer simply makes notes on the behaviours that he
passively observes.
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Unstructured Question: |
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Unstructured question is a question that does not provoke
or influence the answer of the respondent in any way. It is
also known as a non-probing question.
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