20/20 ResearchFocus groups must be one of the most interesting forms of market research to participate in. You get to interact with other people from a variety of different backgrounds in a lively, round-table discussion, and share your opinion on matters close to your heart. They are also the most valuable way in which companies can learn about the perception of their brand and services. 20/20 Research Incorporated realize the value of these sessions, and thus regularly host and facilitate such groups in order to provide companies with this information. Typically, focus groups are fun, and participants can expect to discuss anything from the taste of baked beans, to reviewing beer bottle labels and even advising major sports teams on their logos. 20/20 Research has worked with Kraft, Pfizer, Time Magazine, Coca Cola and Hewlett-Packard, among many others. But as fun as it may be to participate in these groups, we all want to be compensated for our time, and 20/20 Research are willing to do just that. You’ll be paid as you leave the study, and you can expect to receive $60-100 for an average focus group. For the more complex groups, you’ll get closer to $200. For those not interested in travelling in to the offices, there is also a selection of online focus groups, which, as their website suggests, you can earn money in your pajamas. General Information
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