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First In Focus ResearchFirst in Focus Research is a new marketing research company based in Raleigh, North Carolina. This market research company has specialized in qualitative focus group studies, which means that they have streamlined their approach to this data gathering technique. They are located in the central point of the Triangle Region, which is conveniently located adjacent to the new North Hills Midtown Redevelopment Project. This means that it is highly accessible to their clients and participants from both the metro and rural areas of the state. Their facility offers state of the art technology in a comfortable and relaxing space. This includes two separate focus suits, including reception, conference, observation room, and client lounge, which makes working with them a hassle-free experience. First In Focus is committed to bringing the Hispanic perspective to their clients and their research, and they are rapidly building their database to include both bilingual and Spanish only speaking participants. They have also conducted focus groups exclusively in Spanish with Spanish speaking participants and moderators, and as a result they have been embraced by the local Hispanic community. In order to be considered for their future focus groups and market research studies, you can join their database, available on their website.
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