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Food PerspectivesFood Perspectives is a market research organisation that is particularly focused on gathering data, opinions and feedback on issues that have to do with food. They gather this information in a variety of ways, and they conduct surveys, taste tests and focus groups from their conveniently located Twin Cities offices. Anyone who resides in the Twin Cities metro area that is between the ages of 18 to 65 is eligible to sign up with Food Perspectives. It is also imperative that potential market research respondents do not have food allergies, and are not involved in any way with other marketing, market research or food company. FPI has several testing locations throughout the Minneapolis metropolitan area, while they also have the ability to conduct remote testing throughout the United States. Their flagship facility is located in Plymouth, MN, which offers a full-service commercial kitchen that features a variety of portable equipment. FPI recruits panellists for consumer tests through two methods, once you have completed the brief online database registration form. You will be contacted via telephone by either their callers or by their Automated Recruiting System. This registration process will, on average, take approximately 5 minutes to complete, after which you will be informed of your eligibility for the current study.
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