What I Buy (WhatB)Whatb.co.uk is the website for GFK ‘What I Buy’, and as the name suggests, it is an online market research company that conducts studies on consumer habits. They are looking for members to join their panel, which is open to people across Great Britain. Questions are asked about purchases that panel members make each month, and thus participation time depends on individual consumer purchasing habits. The website claims that surveys may take no more than 5 minutes a month. These surveys are all online, internet-based, and require personal details on specific products purchased. Despite this, results are not participant specific, and survey results are kept general. Thus, no personal data is used that could identify individual panel members. On offer to members is entry into a monthly prize draw that has a top prize of £5000; actual individual prizes are not made available. No other information on prize offers is available. General Information
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