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Magnet Inc

Magnet Inc is a brand planning organization, and they have based their approach to this concept on the well-known British model of account planning. This model of account planning is effectively the discipline that brings the consumer into the process of developing advertising, and, according to their website, to be completely effective, advertising must be both distinctive and relevant. The process of account planning helps all of these processes. At Magnet, they therefore apply the principle of account planning to a broader field in the form of “the brand”, which includes packaging, positioning, product and service development and logos, among others.

As a brand planning group, they therefore aim to assist leading companies on a variety of fronts. They plan to develop clear and compelling positioning of products, to increase sales and profits, and, ultimately, to create more satisfied customers.

This is also where they need assistance. In order to deliver on this promise to create more satisfied customers, Magnet needs to identify what it is exactly that makes the consumers of their client’s brands happy. This process is facilitated through a number of focus groups, and interested parties can sign up to become a part of the process directly through the Magnet website.

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General Information

  • Accepts Members From: United States

  • Age Requirements: Not Specified

  • Type of Rewards: Not Specified

  • Sweepstakes, Prize Draws or Competitions: None Mentioned.

  • What is The Minimum Payment. This is the Amount Needed to Request a Redemption or Payout: No minimum payment is mentioned.

Company Information

  • Physical Location of this Survey Company’s Office:

    192 South Street Suite 200, Boston MA 02111

  • Type of Market Research They Conduct: Focus Groups

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