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What I Buy (WhatB) is the website for GFK ‘What I Buy’, and as the name suggests, it is an online market research company that conducts studies on consumer habits. They are looking for members to join their panel, which is open to people across Great Britain.

Questions are asked about purchases that panel members make each month, and thus participation time depends on individual consumer purchasing habits. The website claims that surveys may take no more than 5 minutes a month.

These surveys are all online, internet-based, and require personal details on specific products purchased. Despite this, results are not participant specific, and survey results are kept general. Thus, no personal data is used that could identify individual panel members.

On offer to members is entry into a monthly prize draw that has a top prize of 5000; actual individual prizes are not made available. No other information on prize offers is available.

Click Here to Join Now!

General Information

  • Accepts Members From: United Kingdom

  • Age Requirements: Not Specified

  • Type of Rewards: Entry into draw for cash prize of 5000.

  • Sweepstakes, Prize Draws or Competitions: None Mentioned.

  • What is The Minimum Payment. This is the Amount Needed to Request a Redemption or Payout: No minimum payment is mentioned.

Company Information

  • Physical Location of this Survey Company’s Office:

    Audit House
    260, Field End Road
    RuislipHA4 9LT

  • Type of Market Research They Conduct: Online Surveys

Click Here to Join Now!

Member Ratings & Reviews


Write a review based on your experiences with this paid surveys panel to be entered into our monthly draw for $50 Cash, 2 runners up will also receive $20 Cash each (Payments are made via PayPal). Read the full Terms & Conditions for this contest. See our previous Winners.